SPECIALIZE IN BUSINESS MANAGEMENT AND TOURISM
4
3
2026-27 Degree
WHY STUDY THIS DEGREE?
- Growing sector: tourism is one of the strongest industries with the highest growth potential. Today, tourism represents 12% of GDP. It generates more than 12% of new jobs.
- Business + tourism training: you will learn management, marketing, finance, and innovation applied to the tourism sector.
- Entrepreneurial focus: you will develop real projects and new business models.
- Sustainability at the core: preparation for responsible and balanced tourism.
- International vision: training in Spanish-English and internship opportunities outside Spain.
- Multiple career opportunities: management of tourism companies, entrepreneurship, consulting, marketing, innovation, public management, and more.
- Practical learning: dual training and direct contact with companies in the sector.
- Personal and creative growth: leadership, critical thinking, and experience creation.
- Academic excellence: official UMH degree, ANECA accreditation, and over 25 years of experience (IMEP) with ISO certifications.
- Technical visits.
- Real projects with companies and organizations.
- Internships and job opportunities with business associations, city council, and the private sector.
- Hotels.
- Inbound agencies.
- Nautical and sports companies.
- Catering, gastronomy, and wellness tourism.
HOW DOES DUAL TRAINING WORK?
- DUAL TRAINING FROM YEAR 3 AND WORK EXPERIENCE FROM YEAR 1
- PERSONALIZED SUPPORT
- CLASSES CONNECTED TO REAL LIFE
- PROFESSIONAL SEMINARS AND MASTERCLASSES
- PREFERENTIAL ACCESS TO INTERNSHIPS AND EMPLOYMENT
INTERNSHIPS TAILORED TO YOU AT LEADING COMPANIES IN THE SECTOR
THIS IS HOW OUR STUDENTS HAVE FUN
ABOUT US
UMH
ACADEMIC OFFERINGS
- Official university education (center affiliated with Miguel Hernández University):
- Own degrees
HEADQUARTERS IN TORREVIEJA
HEADQUARTERS IN ALICANTE
ESATUR
CURRICULUMS
CURRICULUM
- Public Tender Project Management (6 ECTS ***)
- Corporate Communication (6 ECTS ***)
- Professional Skills (6 ECTS)
- Cost Accounting (6 ECTS)
- Business Protocol (6 ECTS)
- Internships in Companies (up to 24 ECTS)
- Public Tender Project Management (6 ECTS ***)
- Corporate Communication (6 ECTS ***)
- Professional Skills (6 ECTS)
- Cost Accounting (6 ECTS)
- Business Protocol (6 ECTS)
- Internships in Companies (up to 24 ECTS)
ACADEMIC INFORMATION
ACADEMIC
INFORMATION
Pre-registration (*reservation of place)
To reserve a place in the Bachelor’s Degree in Management and Administration of Tourism Companies and Activities, the student must send the completed pre-registration form to the email address admisiones@protocoloimep.com, attaching the following documents:
Scanned copy of a valid ID card or passport.
Proof of payment of the corresponding reservation fee.
The pre-registration period for this Degree is from February 1 to June 30.
*The reservation fee will only be refunded if the student proves they do not meet the university admission requirements.
Once the enrollment period opens (from July to September 2026), the student must fill out the enrollment form and send it to admisiones@protocoloimep.com along with the required documentation indicated in the enrollment form itself.
Enrollment form for the ON-SITE MODALITY
Enrollment form for the VIRTUAL MODALITY
Enrollment documentation can be sent scanned by email or delivered in person at the IMEP Building, Calle Arzobispo Loaces, 3, Alicante (C.P. 03003), 3rd Floor, Technical Secretariat. If unable to come in person, it can be sent by postal mail to the indicated IMEP address. Office hours for document submission are Monday to Friday from 10:00 a.m. to 2:00 p.m.
NOTE: *Issuance of the degree involves administrative fees, to be paid at the time of requesting the degree.
Our methodology is based on a more practical, more collaborative approach, closer to your needs.
Training that focuses on HOW IT IS DONE, where learning means understanding the order in which things happen.
At IMEP, we work to give you a real experience in the world of Management and Administration of Tourism Companies and Activities.
*Note: The language used in the training process will be Spanish, except for the English subjects, which will be taught in English.
Students must complete a total of 24 ECTS credits corresponding to the Elective subject during the different years of the Degree.
The following combinations can be chosen to complete the 24 ECTS credits for the subject:
Option 1: Take 4 elective subjects out of a total of 6 offered subjects (24 ECTS).
Option 2: Complete a combination of a percentage of internship hours and a percentage of elective subjects.
Option 3: Exclusively through internship hours (600 h).
Admission Requirements
High School Diploma + University Entrance Exams (PAUs), Social and Legal Sciences track
COU + University Entrance Exams (Selectividad)
Higher Vocational Training or equivalent, Social and Legal Sciences track
Entrance Exam for students over 25 and 45 years old
Royal Decree 822/2021, of September 28, which establishes the organization of university education and the procedure for ensuring its quality.
Available Places
This degree offers a total of 40 places (5 in the DUAL track)
NOTE: *Issuance of this degree involves administrative fees, to be paid at the time of requesting the degree.
Classes in the on-site modality are held:
From Monday to Friday
Classes will take place at the IMEP headquarters in Alicante (C/ Arzobispo Loaces, 3)
The classrooms where classes are held are:
1st Year: Third Floor, Classroom 2 – Monday to Friday from 10:00 a.m. to 1:50 p.m.
2nd Year: Third Floor, Classroom 1 – Monday to Thursday from 10:00 a.m. to 1:50 p.m. (one class will take place in the afternoon from 4:00 p.m. to 8:00 p.m.)
3rd Year: Fifth Floor, Classroom 6 – Monday to Thursday from 4:00 p.m. to 8:00 p.m. (one class will take place in the morning from 10:00 a.m. to 2:00 p.m.)
4th Year: Third Floor, Classroom 2 – Monday to Thursday from 4:00 p.m. to 8:00 p.m. (one class will take place in the morning from 10:00 a.m. to 2:00 p.m.)
*Note: IMEP reserves the right to modify the location and schedule of classes for justified reasons.
Admission Requirements
- High School Diploma + University Entrance Exams (PAUs), Social and Legal Sciences track
- COU + University Entrance Exams (Selectividad)
- Higher Vocational Training or equivalent, Social and Legal Sciences track
- Entrance Exam for students over 25 and 45 years old
Royal Decree 822/2021, of September 28, which establishes the organization of university education and the procedure for ensuring its quality.
Available Places
- This degree offers a total of 40 places
NOTE: *Issuance of this degree involves administrative fees, to be paid at the time of requesting the degree.
1. Academic Credits of the Dual Track
54 ECTS credits, distributed across different subjects in the 3rd and 4th years of the degree, involving training periods at the collaborating company.
2. Periods of the Dual Track
Within the Degree in Management and Administration of Tourism Companies and Activities, students have the opportunity to take certain subjects from the Curriculum to obtain the Dual Track. Students enrolled in this track will carry out training periods at the collaborating company. The Dual Track is organized into three training periods spread across the second semester of the 2nd, 3rd, and 4th years:
- Period 1 – 3rd year, 1st semester: corresponding to the 12 credits of the Dual Stay in Company I subject.
- Period 2 – 3rd year, 2nd semester: corresponding to the 18 credits of the Dual Stay in Company II subject.
- Period 3 – 4th year, 2nd semester: corresponding to the 18 credits of the Dual Stay in Company III subject and 6 credits of the Final Degree Project.
3. Student hours at the collaborating company
The hours that the student must complete at the collaborating company are as follows:
- Period 1 – 3rd year, 1st semester: a total of 300 hours corresponding to Dual Stay in Company I.
- Period 2 – 3rd year, 2nd semester: a total of 450 hours corresponding to Dual Stay in Company II.
- Period 3 – 4th year, 2nd semester: a total of 525 hours, of which 450 hours correspond to Dual Stay in Company III and 75 hours to the Final Degree Project.
4. Type of contract, maximum working hours, and minimum remuneration for the student
The type of contract to be implemented by the collaborating company for each student will be a Work-Study contract, regulated under Article 11.2 of the Workers’ Statute (ET), according to the new wording of Royal Decree-Law 32/2021, of December 28.
The maximum working hours for the student at the collaborating company (Art. 11.2 of the ET) will be 65% of the maximum working hours established in the collective agreement or, failing that, the legal maximum (26h per week out of a 40h maximum) during the 2nd and 3rd year periods; and 85% of the maximum working hours established in the collective agreement or, failing that, the legal maximum (34h per week out of a 40h maximum) during the 4th year period.
The minimum remuneration the student must receive (Art. 11.2 of the ET) will be 60% of the salary established in the collective agreement or, failing that, the national minimum wage, proportionally to the weekly hours contracted during the 2nd and 3rd year periods, and 75% during the 4th year period.
5. Activities to be carried out by the student at the collaborating company
The activities the student must perform at the collaborating company are as follows, depending on the subject being taken:
- Dual Stay in Company I:
This consists of 12 credits, corresponding to the subjects Tourist Assistance, Guide, and Information Services (6 ECTS) and Hotels and Tourist Accommodation (6 ECTS). By taking this subject in the dual modality, students will start by acquiring key competencies in tourist service, working in tourist assistance and information facilities such as tourist offices, visitor centers, and information points in tourist or cultural facilities, conducting guided tours, and working in hotel reception or other types of tourist accommodation. At this first level, students in this modality, guided by a tutor, will be able to understand the needs, challenges, and realities of providing services to tourists in these facilities, giving them a general overview of the service provided and firsthand experience of direct tourist interaction, which is necessary to lead or manage tourism companies.
- Dual Stay in Company II
This consists of 18 credits, corresponding to the subjects Event Management and Organization (6 ECTS), Management of Cultural Resources and Infrastructures (6 ECTS), and Digital Marketing in Tourism (6 ECTS). In this subject, students will focus on the tactical areas of the company, which are not the basis of direct tourist service but are part of the daily management of tourism companies. Students will perform tasks typical of event organization, such as client service, supplier negotiation, budget management, and proposal design for events. They will also learn to manage personnel in cultural facilities, create reports and service delivery records, develop staff schedules, and acquire skills in digital communication, social media management, product promotion, and use of tourism product sales platforms.
- Dual Stay in Company III
This consists of 18 credits, corresponding to the subjects Public Tender Project Management (6 ECTS), Corporate Communication (6 ECTS), and Corporate Accounting (6 ECTS). In this third period, students will focus on learning to develop and analyze public tenders in tourism, which can form the basis for generating business for tourism companies, as well as using corporate communication tools and understanding financial accounting tasks.
- Final Degree Project
The company will propose a project topic, and the academic tutor will evaluate and, if appropriate, accept the proposal. The company will ensure that the student has access to the necessary documentation and data to complete the project. Of the 150 hours allocated for the project, 75 hours can be completed within the company to gather required information. A person designated by the company will be part of the project evaluation committee.
To reserve a place in the Official Degree in Event Organization, Protocol, and Institutional Relations, the student must send the completed pre-registration form to the email address admisiones@protocoloimep.com, attaching the following documentation:
Scanned copy of a valid ID card or passport.
Proof of payment of the corresponding reservation fee.
The pre-registration period for this Degree is from February 1 to June 30.
*The reservation fee will only be refunded if the student proves they do not meet the university admission requirements.
Once the enrollment period opens (from July to September 2026), the student must complete the enrollment form and send it to admisiones@protocoloimep.com along with the required documentation indicated in the enrollment form itself.
Enrollment form for the ON-SITE MODALITY.
Enrollment form for the DISTANCE MODALITY.
Enrollment documentation can be sent scanned by email or delivered in person at the IMEP Building, Calle Arzobispo Loaces, 3, Alicante (C.P.03003), 3rd Floor, Technical Secretariat. If unable to come in person, it can be sent by postal mail to the indicated IMEP address. Office hours for document submission are Monday to Friday from 10:00 a.m. to 2:00 p.m.
NOTE: *Issuance of the degree involves administrative fees, to be paid at the time of requesting the degree.
Our methodology is based on a more practical, more collaborative approach, closer to your needs.
Training that focuses on HOW IT IS DONE, where learning means understanding the order in which things happen.
At IMEP, we work to give you a real experience in the world of Event Organization, Protocol, and Institutional Relations.
*Note: The language used in the training process will be Spanish.
Students must complete a total of 24 ECTS credits corresponding to the Elective subject during the different years of the Degree.
The following combinations can be chosen to complete the 24 ECTS credits for the subject:
Option 1: Take 4 elective subjects out of a total of 8 offered subjects (24 ECTS).
Option 2: Complete a combination of a percentage of internship hours and a percentage of elective subjects.
Option 3: Exclusively through internship hours (600 h).
CB1 – Students have demonstrated that they possess and understand knowledge in a field of study that builds on general secondary education and is usually found at a level that, while supported by advanced textbooks, also includes some aspects involving knowledge from the forefront of their field.
CB2 – Students know how to apply their knowledge to their work or vocation in a professional manner and possess the skills typically demonstrated through the development and defense of arguments and problem-solving within their field of study.
CB3 – Students have the ability to gather and interpret relevant data (normally within their area of study) to make judgments that include reflection on social, scientific, or ethical issues.
CB4 – Students can communicate information, ideas, problems, and solutions to both specialized and non-specialized audiences.
CB5 – Students have developed the learning skills necessary to undertake further studies with a high degree of autonomy.
General CompetencesCG1 – Ability to identify, interpret, formulate, and solve basic problems in the Social and Legal Sciences field.
CG2 – Leadership and negotiation skills.
CG3 – Adequate knowledge of administrations, companies, institutions, public organizations, and regulations and procedures necessary for carrying out tasks and other activities.
CG4 – Ability to plan, organize, direct, and control systems and processes within a framework that ensures respect for basic legal values and principles, business competitiveness, environmental protection and conservation, and sustainable development.
CG5 – Ability to analyze the social dimension of activities and social and corporate responsibility. Sensitivity to address social issues.
CG6 – Ability to develop new lines, processes, projects, and products.
CG7 – Critical and analytical skills in the corresponding area of specialization.
CG8 – Ability to evaluate, optimize, and compare criteria for decision-making.
CG9 – Ability to communicate using formal, graphical, and symbolic languages, as well as oral and written expression.
CG10 – Ability to direct/coordinate human resources for project execution.
CG11 – Teamwork skills.
CG12 – Ability to update knowledge in the Social and Legal Sciences field.
CG13 – Ability to consolidate, expand, and integrate fundamental knowledge in the Social and Legal Sciences field.
Specific CompetencesCE1 – Ability to interpret social and consumer behavior and strategies for protocol intervention.
CE2 – Ability to communicate at a B1 level in foreign languages.
CE3 – Ability to develop marketing and communication strategies that support institutional relations and event organization.
CE4 – Ability to apply business administration techniques in protocol and institutional relations management.
CE5 – Ability to apply and develop safety measures and legal requirements established by national and EU legislation for events, public shows, and the human, economic, and material resources involved.
CE6 – Ability to improve professional skills and resources aimed at the development and innovation of public and private organizations.
CE7 – Ability to develop organizational projects for events through resource planning, technological tools, and adherence to a predetermined budget.
CE8 – Ability to develop sector-specific organizational projects.
CE9 – Ability to design and conceptualize the aesthetic and technical presentation of the project staging.
CE10 – Ability to apply sector-specific ceremonies and use official and appropriate symbols.
Classes in the on-site modality are held:
From Monday to Friday
Classes will take place at the IMEP headquarters in Alicante (C/ Arzobispo Loaces, 3)
The classrooms where classes are held are:
1st Year: Third Floor, Classroom 2 – Monday to Friday from 10:00 a.m. to 1:50 p.m.
2nd Year: Third Floor, Classroom 1 – Monday to Thursday from 10:00 a.m. to 1:50 p.m. (one class will take place in the afternoon from 4:00 p.m. to 8:00 p.m.)
3rd Year: Fifth Floor, Classroom 6 – Monday to Thursday from 4:00 p.m. to 8:00 p.m. (one class will take place in the morning from 10:00 a.m. to 2:00 p.m.)
4th Year: Third Floor, Classroom 2 – Monday to Thursday from 4:00 p.m. to 8:00 p.m. (one class will take place in the morning from 10:00 a.m. to 2:00 p.m.)
*Note: IMEP reserves the right to modify the location and schedule of classes for justified reasons.
Admission Requirements
- High School Diploma + University Entrance Exams (PAUs), Social and Legal Sciences track
- COU + University Entrance Exams (Selectividad)
- Higher Vocational Training or equivalent, Social and Legal Sciences track
- Entrance Exam for students over 25 and 45 years old
- This degree offers a total of 40 places
– 1st Year Representative – @alu.protocoloimep.com
Andrea Roldán – 2nd Year Representative – andrea.roldan@alu.protocoloimep.com
María Pérez – 3rd Year Representative – maria.perez@alu.protocoloimep.com
Erika Gayete – 4th Year Representative – erika.gayete@alu.protocoloimep.com
ENGLISH B2 OR C1 FREE
* At IMEP, you can obtain the official B2 or C1 English certificate FOR FREE.
* With native teachers.
* We cover the exam fees to obtain your official certificate.
- In Alicante and Torrevieja. The second best city in the world to live in according to Forbes Magazine.
- With views of the sea and the Santa Bárbara Castle.
- With small groups (max. 30 people).
- Virtual Campus 24/7.
- Streaming classes. Recordings available to students.
- Continuous assessment based on projects.
- Personalized tutoring and ongoing support.
- Summary video lessons.
- Accommodation available for attending exams.
OUR
RECOMMENDATION
OUR
RECOMMENDATION
Whenever possible, choose the on-site modality. Our profession is hands-on. It requires teamwork. Learning by experiencing. It will be a full experience for you.
But if that is not possible, IMEP’s virtual modality is an excellent alternative, it is not limited to “watching classes”: it reproduces the real dynamics of a tourism company, with practical cases, simulations, and contact with the sector.
At our school, we want you to focus on what really matters: your education and personal experience. That is why we have created a comprehensive accommodation and wellbeing service, designed to offer you comfort, safety, and peace of mind throughout your stay.
One single fee. Everything you need.
With a single rate, you can enjoy:
Guaranteed accommodation in modern, comfortable spaces adapted to your academic life.
Optional half-board, so your meals are organized without complications.
Services that make your life easier
We take care of what consumes your time and energy, so you can focus on studying, living, and enjoying your university stage without worries.
¿WHY IMEP?
- The Guarantee of an Official University Education (UMH).
- IMEP is a private center affiliated with a prestigious public university: Miguel Hernández University.The degree is verified by ANECA and affiliated with UMH University, which guarantees official recognition throughout the European Higher Education Area (EHEA).
- The quality of a private higher education institution.
- Teachers who are active professionals (many of them with PhDs).
- We provide our students with the most cutting-edge technology.
- Composed of various leading companies and brands in the tourism and cultural sector.
- Committed to quality education.
- LIDERAZGO NACIONAL
*En el sector de los eventos
*En el sector turístico
- ALCANCE INTERNACIONAL
Con licitaciones ganadas para el Parlamento y la Comisión Europea de España y Portugal.
WE TAKE YOU TO THE REAL WORLD
WE TAKE YOU TO THE
REAL WORLD
PROFESSIONAL
TEACHERS
Many of our teachers are active professionals in the events and protocol sector. They work at ESATUR* or have their own companies.
PROFESSIONAL
TEACHERS
Many of our teachers are active professionals in the events and protocol sector. They work at ESATUR or have their own companies.
LEARN FROM TRUE SPECIALISTS
They are close to the business reality, involved in the day-to-day of the sector. Are there better teachers to show you a profession?
LEARN FROM TRUE SPECIALISTS
They are closely connected to the business reality and the day-to-day operations of the sector. Are there better teachers to guide you in a profession?
YOU WILL GAIN
CONTACTS
In this industry, you need some contacts. We know the entire sector. We are part of the industry, and you will be with us in internships from day one.
YOU WILL GAIN
CONTACTS
In this industry, you need some contacts. We know the entire sector. We are part of the industry, and you will be doing internships with us from day one.
YOU WILL BE RECOMMENDED
Our teachers know it all. Which companies are looking for people like you, which specialty suits you best, and where you fit in. Work hard, and they will be by your side.
YOU WILL BE RECOMMENDED
Our teachers know it all. Which companies are looking for people like you, which specialty suits you best, and where you fit in. Work hard, and they will be by your side.
IN-PERSON
from 484€/month*
ONLINE
from 434€/month*
* Si reservas tu plaza antes del 30 de junio
¡BONUSES
UP TO 790€!
SCHOLARSHIPS + GRANTS
The IMEP center will manage your applications. We take care of the entire process.
SCHOLARSHIPS
Up to 50%
If you meet the requirements
ACCUMULATIVE
DISCOUNTS OF 5%
For one-time payment.
For large families.
For disability greater than 33%.
FINANCING
Financing in 12 months with no interest.
PAID WORK
Work at Esatur* while studying. We offer jobs if you need extra income during the course. *Being integrated into ESATUR, job positions are usually offered throughout the year where our students have priority.
FREQUENTLY ASKED QUESTIONS
For three reasons:
1. It is a growing sector.
2. It is a sector that struggles to find trained personnel. And when it does, it immediately incorporates them into our industry.
3. Because the sector knows very well how closely IMEP’s curriculum is tied to the real world. Companies know that our students are fully prepared to start working from day one.
Because IMEP is part of the ESATUR business holding, and due to the nature of our work, we usually need people who can work either for us or for our clients.
The biggest variable in the budget is housing. If you choose to live in a shared apartment, it will be more economical than if you prefer a student residence.
In any case, Alicante is a much cheaper city than Madrid. Our students usually tell us that, if you manage well, a monthly budget of €1000 is enough to live comfortably.